Helene is a passionate brand marketer and early adopter of innovation and technology. She has been working in brand management for around 20 years in consumer packaged goods at different channels and regions. The companies that she used to work for, were top global FMCG companies, and she was in charge of strategic regional brand marketing as well as Singapore/Korea local marketing implementation. The main categories that she is specialized in are beauty, personal care, healthcare, tourism and e-commerce sectors.
With a strong entrepreneurial spirit, she set up a FMCG distribution company, managing 10 beauty/personal care brands. This allows her to unleash her hands-on and end-to-end brand management skill thoroughly.
Her current role at Hashmeta is leading social commerce ShopperCliq, to be No.1 curated marketplace for group buy hosts. And she is offering various online marketing solutions for sustainable growth to brand owners/marketeers.