With more than 15 years of extensive experience in digital marketing, Joel has held leadership positions in digital agencies, digital publishers, performance marketing, and influencer marketing. Throughout his career, he has collaborated with clients across various industries, including FMCG, financial, and education, to elevate their brands to the next level.While pursuing his tertiary education at NTU Nanyang Business School, Joel ventured into entrepreneurship by founding a network marketing company that focused on door-to-door sales of home security systems. The business was later acquired by a competitor, marking a successful exit for Joel.Currently, Joel is part of the business development team as well as leading the Account Management function for the Hashmeta Group.