A digital marketer and an aspiring training professional, Shawn has had prior experience in Merkle| DWA, honing his skills in Google Search Ads (SEM/PPC) for almost 2 years before moving on to expand his horizons with Hashmeta (2021 – present). Currently a Senior Digital Marketing professional in Hashmeta, Shawn has gained invaluable knowledge in many aspects of digital marketing – which includes Social Media (Facebook, Instagram, LinkedIn, TikTok, etc.), Google Ads (Search, Display, YouTube, etc), Analytics (e.g. Google Analytics & Looker Studio), CRM (e.g. HubSpot), and many other platforms and tools.
Shawn’s interest in marketing stems all the way back from his pursuit for a Diploma in Advertising and Public Relations at Ngee Ann Polytechnic, where he acquired a Degree (Honors: Cum Laude), Bachelor of Arts in Communication with the University of Buffalo.
Having recently attained his ACLP Certificate, he would wish to eventually return to his alma mater (Ngee Ann Polytechnic) as a lecturer to impart his knowledge and experience to future aspiring marketing professionals.